The UCB is very proud to raise its glass in celebration of 50 years of excellence and of being at the heart of Cameroonian consumers through its brands Kadji Beer, K44, Special and Madiba, which are some of Cameroonians’ Favorite and most consumed product.
In Celebration of this Golden Jubilee, the “Raise Your Glass” campaign is an amplification of uniqueness, and celebration of the authenticity and excellence of everything Cameroonian. Through this campaign, UCB will deploy the full extent of its brand , celebrating its ambassadors, employees, customers, collaborations, partners, and everyone who has been part of this journey to 50 with UCB.
“Raise Your Glass” for UCB at 50 will also be celebrated via a short film that shows what the journey has been like over the last 50 years, what is to come for the next 50years and how everyone will remain celebrated.
True to itself, UCB will continue its QBTS (Quality Back To School) initiative as part of the celebration of its 50 year anniversary. Deserving students in the GCE exams and Baccalauréat will be offered full scholarships for undergraduate studies in top-tier universities around the world. UCB will also be investing in state-of-the-art infrastructures and help national institutions achieve competitive standards because it believes in raising her glass to an education that builds and impacts positively.
With activities around this 50th anniversary that also encompasses the highly-anticipated World Cup and stretch to the end of the year, UCB will be reaffirming its commitment to the people who have contributed to its growth, rewarding former employees , customers, and partners with rewards that measure up to their immense contribution to the company. UCB is indeed raising a glass to all things worth celebrating.
50 years is not the close of a chapter but the start of a new one for the company. One that builds on the heritage and experience of half a century, and of the relationship and values it has accrued over this time. This is a new chapter that ushers in a new spirit and breathes new essence where, like from a caterpillar to a butterfly, UCB intends to show the world every single speck in the myriad of its colourful essence through the taste and quality of its products, in its connection and interaction with consumers, in its relationships with its partners, suppliers, and the press, and in its commitment to its employees and to society.
UCBat50 #RaiseYourGlass
